OpenCMO Blog
What is brand positioning? How teams define the story the market remembers
Brand positioning is not a slogan workshop. It is the decision about what role your company should play in a buyer's mind, which alternatives you are compared with, and which idea you want the market to associate with your name.
Core thesis
Brand positioning is the strategic choice of the narrative territory you want to own. Messaging, content, and campaigns only work cleanly when that choice is coherent.