OpenCMO Blog
What does a CMO do? Responsibilities, metrics, and why AI changes the role
CMO is one of the most overloaded titles in a company. In some teams it means brand leadership. In others it also covers positioning, demand generation, growth systems, and market intelligence.
Core thesis
The core CMO job is to connect market insight, brand narrative, demand creation, and organizational execution. AI changes the speed and surface area of that work, but not the need for judgment.