OpenCMO Blog
How to make one site readable to Google, AI agents, and humans
A public site is no longer just a conversion page. It is also the place where search engines and AI systems learn what the product is, which routes matter, and how to retell the brand to someone else.
Core thesis
Readable public surfaces require both strong copy and strong crawl signals; one without the other leaves the system guessing.
Key takeaways
- A polished client-rendered app shell is not a sufficient public explanation layer.
- Homepage, blog, sitemap, and llms.txt each play a different role in machine interpretation.
- Separating the public narrative layer from the private workspace reduces confusion for both crawlers and users.